The Quebec Company Adopts a New Brand Strategy
Montreal (QC), May 10, 2016 – ACCEO Solutions Inc. (ACCEO), a Canadian leader in IT and business and financial solutions, is proud to announce its new brand image. An exercise in renewed thinking which began in 2015, with the help of Brandbourg, has led to a redefining of many aspects of the brand to better illustrate the company’s identity.
The new brand image is the result of an extensive process of business strategizing aiming to position ACCEO as a performance catalyst for its clients, its partners, and its employees. The new tagline – ACCEO: programmed for your performance – perfectly sums up the experience the company offers all its clients.
The company has been growing steadily in recent years for several reasons, not least of which is its acquisition of more than 10 firms, which has served to diversify its activities. ACCEO develops numerous technologies for over 40 products covering four major business sectors. It thus made sense for ACCEO to unify its voice, its image, and customer experience by anchoring it all in a single brand promise.
“The change announced today by ACCEO is about much more than simple aesthetics. It’s a major step in the right direction toward achieving our company’s goals surrounding strategy and vision. We want to become the North American leader in e-business transaction processing,” says Gilles Létourneau, president and chief executive officer of ACCEO. “With its team of accomplished professionals, its high-performance solutions, and its unparalleled expertise, ACCEO truly is programmed for its business partners’ performance.”
The new brand image updates several elements, including ACCEO’s logo, its promotion tools, its various online platforms, and certain work areas. The makeover began earlier this year and will continue gradually in the coming months.
About ACCEO Solutions Inc.
Leading Canadian IT company ACCEO specializes in the design, implementation and integration of, and support for, management software; e-business development; and payment, professional, and technical services. ACCEO, which is currently experiencing an active growth phase, boasts nearly 1000 employees, approximately 60 000 clients, and annual revenues exceeding $120 million. For more information, please go to www.acceo.com and follow the conversation on Facebook and Twitter.
Senior Marketing Manager, Shared Services
ACCEO Solutions Inc.
1 800 361-3607, Ext. 3586